ASMAR Final Photo
Dr. Jean Edouard Asmar
MASO President 

Class II Correction

 Dr. Jean Edouard Asmar received his D.M.D. degree from the University of Pennsylvania Thomas W. Evans School of Dental Medicine in 1985 and earned his Certificate of Advanced Graduate studies in Orthodontics, C.A.G.S., and a Master of Science in Dentistry in Bio materials, M.Sc.D. from the Boston University Henry M. Goldman School of Graduate Dentistry in 1991.  Dr. Asmar maintained two private practices in Philadelphia, Pennsylvania and Washington, DC from 1985 to 1988 specializing in full-mouth reconstruction and Perio-Pros. cases. He served as a clinical associate, teaching in the main clinic to 3rd and 4th year students at the University of Pennsylvania School of Dental Medicine during that period.  He has been in private practice limited to Orthodontics and Dentofacial Orthopedics in Washington, DC since 1991 and was an attending in the division of Orthodontics at the Washington Hospital Center, teaching residents from 1997 to 2015.Dr. Asmar has lectured extensively, locally, nationally andinternationally since 1993. He has lectured in Central and South America and most recently in the division of Orthodontics and Dentofacial Orthopedics at the American University of Beirut in Lebanon, which is celebrating its second century as a dental school.  Dr. Asmar is a member of the Pierre Fauchard Honorary Society, a Fellow of The International College of Dentists and a Fellow of The American College of Dentists.

He is currently President of the Middle Atlantic Society of Orthodontists and a member of the American Association of Orthodontists.  


Crutchfield Final Photo  
Dr. Bill Crutchfield

Meet Your New Associate: Digital Orthodontics

The significance of technology in today’s orthodontic care is undeniable. These digital changes have been rapid, broad-based, costly and often overwhelming. The transition to practicing digital orthodontics involves more than an open mind and a leap of faith. Dr. Crutchfield will share his thoughts about partnering with digital orthodontic techniques to improve orthodontic care and delivery. It’s time to look at a new orthodontic relationship.

Learning Objectives: 

  • Advantages of digital orthodontics
    • Precision orthodontics
    • Versatility
    • Predictability
    • Evaluation
  • Digital smile arc design
    • Incisor display
    • Lip relationship
  • Correction of canted esthetic plane
    • Incisor display
    • Lip relationship
  • Torque control
    • Interincisal angle
    • Maxillary incisor positioning
  • Digital orthodontic versatility
    • Combination therapy
    • Hybrid therapy
  • Predictability of digital orthodontics
  • Evaluation of treatment results

Designing a Dynamic Digital Team

A major component of a successful digital orthodontic practice is the digital team. Your digital team will need skills above and beyond the conventional orthodontic team. How do you find the right people? How do you decide their roles? Dr. Crutchfield will discuss how to determine the personnel needs for your digital office as well as finding, training and evaluating your digital team.

Learning Objectives: 

  • Identify the needs of a digital office
    • What are the digital skills are required in today's digital office
    • What tasks can be combined
    • Efficient digital office flow
  • Assessing current team members
    • Recognizing skills of current team
    • Placing the right people in the right position
    • Evaluation "digital aptitude"
  • Hiring new team members
    • What to look for
    • Sources for people
    • Position notices
    • The hiring process
  • Training and evaluating the digital team
    • What skills does every team member need
    • Establishing training protocols
    • Evaluating team performance
  • Managing the team
    • Situational leadership
    • Traits of a good leader
    • Getting the most production from your team
    • Delegation and celebration      

Dr. William Crutchfield, a Diplomate of the American Board of Orthodontics, is a graduate of the Medical College of Virginia School of Dentistry and its Orthodontic Residency. He is dedicated to the advancement of the orthodontic specialty in all aspects: Orthodontic treatment, orthodontic team management, research and public perception. Dr. Crutchfield serves on suresmile’s Clinical Advisory Board and is an Ormco Insider. He is considered a subject matter expert in digital orthodontic techniques and team management and speaks often on the digital orthodontic practice. Dr. Crutchfield has served in many positions including chairman of the AAOPAC, President of the Virginia Association of Orthodontics and President of the MCV Orthodontic and Research Foundation. He currently is serving on the AAO’s Council on Governmental Affairs (COGA). Dr. Crutchfield maintains a solo digital orthodontic practice in Chantilly, VA, suburb of Washington, D.C. 




Dr. Donna Galente

Make Your Patients Members of “AA”

Create patients that are Ardent Admirers: they stay, pay, and refer 80 percent of your total referrals. Learn the three “E’s” that
referral-seeking practices must provide to patients: Exceptional Experiences, Education, and Excellence. In addition, attendees
will learn about promotions, programs, and events that will create ardent admirers in their own practice.

Predictable and Profitable Invisalign Strategies to Grow Your Orthodontic Practice

Gain the skills and understanding to confidently treat the most challenging teen and adult cases. Learn how to explain
Invisalign financing to prospective patients, as well as scheduling strategies to increase case acceptance and maximize profits.
Discover how you can utilize ClinCheck 3D Pro to treat all types of malocclusions, making your practice the place to be for orthodontic patient.


Dr. Galante, board-certified orthodontist and co-owner of one of the top 1% revenue generating practices in the U.S, shows audiences how it can be done by sharing the strategies that she used to grow her own practice. Learn techniques to implement “millimeter” changes and succeed in the areas of professional practice development, marketing, leadership, time and productivity management, goal setting, hiring, finances and more!


GANGE SR Final Photo1

Mr. Paul Gange Sr.

Education: B.S.B.A. in marketing – John Carroll University

Paul Gange has had a career in the orthodontic industry that spans over three decades.  He has been directly involved with the development of orthodontic adhesives, sealants and cements for over forty years.

Highlights include:

  • Developed the first “No Mix” adhesive.
  • Founder RELIANCE ORTHODONTIC PRODUCTS, INC., which is dedicated to the advancement of bonding adhesives and techniques.
  • Developed many of the products that you use in your everyday bonding procedures both direct and indirect.

Paul Gange has also been a guest speaker in numerous Study Clubs, Universities, Continuing Education courses and Regional Component meetings in the United States, Canada, Europe and the Far East.  Also, he has been guest lecturer with several leading clinicians worldwide.  His publications include numerous journal articles and textbook chapters.

Featured speaker with:

  • Pacific Coast Society of Orthodontics
  • Midwestern Society of Orthodontics
  • Great Lakes Society of Orthodontics
  • Southern Society of Orthodontics
  • North Eastern Society of Orthodontics
  • Middle Atlantic Society of Orthodontics
  • J.C.O. Continuing Education Courses
  • A.A.O. Practice Management Seminars
  • A.A.O. Annual Session
  • Arizona Society of Orthodontics
  • Minnesota Orthodontic State Meeting
  • Strange Tweed Society
  • Roth / Williams Center
  • Korean Orthodontic Society


 GANGE Final Photo

Mr. Paul Gange Jr.

The Techniques and Materials to Reduce Bond Failures and Reduce White Spot Lesions

In this seminar the correct technique to successfully bond all types of appliances to all enamel and non-enamel surfaces will be described in an easy to follow step-by-step procedure.  Special emphasis will be given to bonding to porcelain, zirconia, metal and acrylic surfaces.  A special section will be dedicated to reducing white spot lesions during treatment with poor hygiene patients.  The authors will show why several current advertised techniques and materials do not offer long term protection.  Interaction is encouraged.....bring your questions!

Learning Objectives:

  • Attendees will learn how to bond successfully to enamel, zirconia, gold, acrylic and composite with one product.
  • Attendees will learn how to bond to porcelain without hydrofluoric acid.
  • Attendees will learn the best way to reduce decalcification during treatment.

Paul Gange Jr. completed his education at DePaul University in Chicago and has been involved at Reliance Orthodontic Products since 2008. Following in his father’s footsteps, Paul Jr. has become a leader in resolving difficult technical bonding issues.  His current responsibilities also include research and new product development.  Paul is a published author, has lectured at the AAO,numerous universities and study clubs over the last 7 years and conducts hands-on training for doctors and staff in private offices.


GLASER Final Photo

Dr. Barry Glaser

Invisalign CL II Focus Part 1:  Elastic Simulation

In this lecture we will explore the use of Invisalign clear aligners in conjunction with CL II elastics as an approach to correction of CL II malocclusion in teen patients.

Invisalign Focus Part 2:  Maxillary Distalization

In this lecture we will explore the use of sequential maxillary distalization as an approach to correction of CL II malocclusion in teens and adults.

Dr. Barry J. Glaser received his DMD degree from The University of Pennsylvania School of Dental Medicine and earned his Certificate of Advanced Graduate Studies in Orthodontics from Boston University. He joined the faculty of Albert Einstein College of Medicine and served as Associate Director of Orthodontics at Montefiore Medical Center in New York City from 1992 to 1995.  He has been in private practice in Cortlandt Manor, NY, USA since 1994.    

Dr. Glaser was an early adopter of both Invisalign Teen as well as iTero digital scanning and has extensive experience treating teens and adults of all malocclusions with Invisalign.  He was a pilot doctor for SmartTrack® aligner material, and is the Principal Investigator for the North American study for Invisalign treatment with Mandibular Advancement.  His numerous “Ask the Expert” Webinars are archived in the Education section of the Invisalign doctor site.  Dr Glaser’s feature article “From Skeptic to Elite” is featured in the June 2014 edition of Orthodontic Products magazine, and he has contributed several additional articles published in Orthodontic Products.  Dr Glaser’s best-selling book, “The Insider’s Guide to Invisalign Treatment” is available in print at 3Lpublishing.com and eBook at Amazon.com. 

Dr. Glaser is an Align faculty member, an Invisalign Elite Preferred Provider and is a sought after speaker for Invisalign throughout the world.  He has lectured at hundreds of study clubs and has spoken at numerous Invisalign Summits and Forums, and has an active schedule around the world teaching doctors about excellence in orthodontics using Invisalign.


HUGHES Final Photo

Dr. Herb Hughes

Treat the Worst First 

A challenge I had was correcting moderate to severe class II cases in a timely manner. It took me 24-30 months, but today, I treat these types of cases in 18 months or less! Correcting the class II relationship on the front end allows for a win-win situation for both patient and doctor. It gives the doctor more time to fine tune their cases while significantly reducing the length of time the patients are undergoing orthodontic treatment.

Dr. Hughes is a third generation dentist and second generation orthodontist and recently, his son, Justin, joined him in practice to become the third generation orthodontist in their family. He has completed over 500 Forsus/Crossbow combo cases to date. Dr. Hughes has lectured across the county and has had the honor to present to the SAO and the PCSO annual meetings as well as the 3M Summit. He is the past president of the VAO and currently is a board member on the AAO Council on Communications.

Local recognitions:

  • Washingtonian Magazine Top Orthodontists 2009-2017
  • Virginia Living Magazine Top Orthodontists 2011-2017

To gather more background information visit Dr. Hughes’ bio: https://www.hughesortho.com/meet-dr-herbert-hughes/


Listen to a message from Dr. Hughes regarding the 2017 Annual Session: https://www.youtube.com/watch?v=s8WiYqtMBr0&t=56s


KRAVITZ Final Photo

Dr. Neal Kravitz

Lecture Part 1: Every Little Bit Yelps: Mastering Customer Service

In our world of customer over-empowerment, the success of our practice is as much dependent on our ability to manage challenging moments that occur throughout the day as it is the quality of our finished results. In other words, the rapport we have with our patients is critical to our practice success.  This high-octane presentation is intended for both doctors and staff.  Discover how to strengthen your interpersonal relationships with difficult patients. Learn how to master the art of customer service and conflict resolution.    

Learning Objectives:

  • Understand behavioral tendencies of challenging patients
  • Discover techniques on proper staffing and staff-training
  • Learn how to “Get to Happy”

Lecture Part 2: Atypical Facebook Marketing

Everything you have been taught about Facebook marketing is wrong!  Facebook is a powerful tool that can help you connect with current and prospective patients.   Unfortunately, orthodontists are encouraged to delegate social media responsibilities to staff and third party businesses.  This prevents the doctor-patient ‘conversation’ from happening. This second lecture will focus on utilizing atypical Facebook marketing strategies to build an elite dental office.  Discover how to market to the masses by targeting community groups.  

Learning Objectives: 

  • Understand the traditional Facebook marketing model.
  • Discover atypical techniques for engaging prospective patients.
  • Learn how Facebook can help you build an elite reputation.

Dr. Neal D. Kravitz, D.M.D., M.S., is a Diplomate of the American Board of Orthodontics, member of the Edward Angle Society North Atlantic component, and Associate Editor for the Journal of Clinical Orthodontics.   Dr. Kravitz is a graduate of Columbia University and received his D.M.D., from the University of Pennsylvania.  He maintains three thriving orthodontic practices and one pediatric practice in Northern Virginia.  Dr. Kravitz is a prolific writer and a passionate editor for numerous journals.  He lectures internationally on treatment planning, practice management, ethics, and biomechanics, quickly building a reputation as one of the country's most dynamic speakers.

Listen to a message from Dr. Kravits regarding the 2017 Annual Session: https://www.youtube.com/watch?v=CpzJlxDK86g



Mr. Joe Neil

Over the past 10 years, Joe Do It has dedicated his life and career to helping others find the motivation to transform their own lives. Joe’s dynamic approach, unlimited energy and humor only add to the effectiveness of the experience his clients enjoy! JoeDo’Itis transforming the health and fitness field with his innovative training philosophies and inspirational voice. He is a passionate, recognized motivational speaker and motivator who shares from the heart and personal experience. This influential leader and self-made entrepreneur grew up as an underweight underachiever until overwhelming pain through life experiences motivated him to transform his body through strategic exercise and proper nutrition. He went on to excel in sports and academics, supporting himself through college and earning his degree in Biology. He rose to the top ranks of the health and wellness field and now is considered a leader in the world of fitness. Today, Joe is spreading his fitness philosophy across all media platforms being quoted in several articles in the Washington Post, Fitness and Nutrition Consultant on several local and national Radio Talk shows, featured on national television fitness shows and segments, Spokesperson and Model for Muscle and Body Magazine “Bigger Stronger Faster Program” and provides health, fitness and wellness programs to some of the largest corporations and Insurance companies across the nation! Joe is a certified Nutritionist, Personal Trainer and Performance Enhancement Trainer with The National Academy of Sports Medicine (NASM), the American Council on Exercise (ACE), and The Aerobics and Fitness Association of America (AFAA). 


SEEBOLD final photo

Ms. Rhonda Seebold

Promoting Oral Health During Orthodontic Treatment

Motivating  patients to maintain optimal oral health during orthodontic treatment can be challenging. This course is designed to teach the practitioner how to become an oral health trainer in their orthodontic practice. We will identify common oral complications with orthodontic treatment and discuss practical preventive measures that can be used in coaching your client. We will also discuss motivational techniques and practical delivery methods that will give you confidence to develop an individualized training program.

Learning Objectives: 

  • Identify common challenges in maintaining optimal oral health during orthodontic treatment.
  • List three common adverse effects that can occur in both hard and soft tissues during orthodontic therapy.
  • Describe evidence based preventive measures that can be incorporated into a client’s individualized treatment plan.
  • Discuss the psychological development of the orthodontic client and strategies to optimize oral health in each category.
  • Explain different motivational techniques that can incorporated in the overall treatment plan.
  • Outline the role of the health professional as an oral health trainer. 

Rhonda Seebold, RDH, MS, has been active in the dental hygiene profession for over 35 years. She has experience as a clinician, public school hygienist, private consultant, and a dental educator. She received a Master’s in Dental Hygiene Education from the University of North Carolina-Chapel Hill. She is currently on the dental hygiene staff at the Pennsylvania College of Technology in Williamsport, PA. 


Follow on Facebook

MASO Information

Middle Atlantic Society of Orthodontists
17 South High Street, Suite 200
Columbus, OH 43215
Toll Free (866) 748-6276
Fax (614) 221-1989

E-mail: maso@assnoffices.com